Tell Me More...

Those three little words are the foundation of Web 2.0, and the centerpiece of effective branding strategy.

If you are attempting to create an online brand, or even a personal brand, you have to understand the concept of "Tell Me More..."

Think about the tools you use to tell your story: your website, your twitter account, your company collateral, or even your resume. The ideal reaction to any of these items is, of course, "I'll buy it/you/the service!" But before customers reach that decision point, they often want you to "Tell Me More.."

It's not possible to convey a complete branding message in 140 characters on twitter. The whole point of twitter is "Tell Me More..." No matter what the message, interest is the goal. Interest leads to action, and interested clients are the best kind. A website can be much more detailed, and provide brand messages, videos, blogs, etc. But, how do you get someone to your website? First, you have to create an interesting message that makes a potential customer say, "Tell Me More..." Here's a recent example - watch this video, and see what comes to mind for a "tell me more" moment:



Sophisticated storytellers think about more than just their tale; they consider the audience's reaction. Creating an online brand IS the modern equivalent of storytelling. I agree with Annette Simmons: Whoever Tells the Best Story, Wins). As you present your value proposition, think about what you would like your listener/reader/customer to do or say. Be ready for what comes next, when they say, "Tell Me More..."

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