Friday, February 4, 2011

Making Money for Millennials

The new rules for the new economy:

1. Get MBA
2. Get interviews
3. Get to work

For Millennials, it's not enough to have a great education. In the workplace, what you've learned is only as meaningful as your ability to apply it. For top-tier MBA programs, and undergraduate business schools, educators are learning that it takes more than just great classroom instruction to make a difference. If schools want to improve their rankings, and students want to improve their chances of getting a job, there's a need for "what they don't teach you in business school."

Every prestigious institution invites C-level executives to come in and speak. While this perspective is important, it's not especially meaningful. Think about it: If you are a twentysomething Gen Y jobseeker, how important is it to hear from a 60 year old millionaire about how they missed their bonus last year, or laid off 4,500 employees? Don't get me wrong; CEOs have a lot to offer and a lot to say. But, what they have to say won't help you to negotiate your salary, or get a promotion, or find out how things actually work in the day-to-day world of the companies they manage.

For Millennials, the need for firsthand knowledge of the workplace has never been more acute. Case studies, tests, and learning are only as important as the ability to apply that knowledge. Keep listening to executives and guest speakers, they can teach you a lot...but, if you don't really care that their diamond shoes are too tight, or where they park the jet, maybe it's time for a fresh perspective.




The video above is currently entered in Jeffrey Hayzlett's "New 118" - a contest for the best elevator pitch for the new economy. Please follow the link below (through February 6th) to VOTE: http://bit.ly/e5BYI4

Your vote will help to reach more college students on more college campuses, with a message that can make a difference!

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