The Best Advertising

For companies and individuals, advertising for 2010 can be summarized in one word: referrals. The wave of social media and instant connectivity means that customers are talking first, last and center to prospects, and vice versa. A client recently asked if his advertising budget looked "about right". It did; but I added: what you spend on talking about yourself is not nearly as important as what others are saying about you.Seems like today's advertising isn't about informing and driving sales, as much as it's about trying to create a 'hook" within the constant barrage of promises and promotion. There's a lot of information out there, and all of us are interested in clarity. Will the product (or service) deliver as promised? The best way to know is through what others are saying - not what the advertiser says.

The call to action today is: Please go online and find out what others say about our stuff. Ads still create interest but the best advertisement for my money: Solid referrals.